• Starting a New Business
  • Business Management & Executive Coaching
  • Marketing a Business, including Online Marketing and Search Engine Optimization (SEO)
  • Getting a Commercial Bank Loan, including an SBA Guaranteed Loan
  • Raising Private Capital, whether that be from Friends or Family, or Venture or Angel Capital
  • Introducing a New Product or Service within an Existing Business


Business Plans typically contain an executive summary, an industry overview, a local market overview, an analysis of  the competition, management credentials, and three years projected financial results. The contents of the plan depend on the industry and sometimes the quality of data available. Business Plans are frequently glowing documents written to borrow money. However, it is a good idea for every company to write an annual plan. A good business plan provides the latest industry growth figures, as well as trends and competition analysis. This is basic information which every business owner should annually update for their industry.


Companies write marketing plans to determine everything they will work on to market their company for the next year. This may include advertising, attending trade shows, joining associations, and creating marketing materials. A good marketing plan takes into consideration national and local industry trends and adapts them to create a series of steps to reach realistic goals. Using these goals and market information, committed companies develop marketing strategies that they believe will best promote their service or product in the marketplace.


These days, every business needs to stay on top of how the market for their product or service is evolving.Reading extensively about trends, technology applications, new business models and other public domain research on a market provides a snapshot of what your company is doing differently, and what has worked for other companies. Information such as market size, market share, and market growth rate are essential.

Business Plans is the Home of The Alternative Board Hawaii

The Alternative Board TAB® is a community of owners of private businesses that assemble to overcome challenges, to seize new opportunities and to prosper through peer learning, executive coaching and unprecedented access to premier tools and resources. TAB members meet recurrently to leverage each other’s successes and mistakes and to grow their businesses to the next level. Members also create more valuable and profitable companies with scheduled strategic business coaching sessions focused on business and personal growth. 

Business Plans Hawaii has been creating business plans and providing market research, financial projections, feasibility studies, business development and operations advice to existing and start-up businesses since 2000. We pride ourselves on giving each client the attention and responsiveness they deserve.